Monthly Active Users (MAU) reflect app engagement over a 30-day period. ChottuLink’s SDK
tracks unique app launches during this time, summing them to calculate MAU. This transparent
method aligns with Google Analytics and Firebase standards for reliable metrics.
Simple Explanation: MAU shows how many people use the app in the last 30
days. Even if one person opens it multiple times, they count as one.
Example: If 50 users open your app in the previous 30 days, even opening it
many times, MAU is still counted as 50.